Guida ai Corsi di studio e specializzazione
Professioni della Cultura, dei Media e dell'Insegnamento

It provides students with 65 ECTS – European Credit Transfer and Accumulation System. At the end of the programme, the Master’s Diploma ‘Master Universitario di I livello’ will be conferred to participants who have passed exams or other assessment tests envisaged in the study programme

Rome, Amsterdam

To enroll in the Master it is necessary to pass the admission test which assesses the candidates’ skills, motivation and potential. The test will be taken remotely.

Admission requirements: undergraduate degree in any discipline.

21 September 2026

12 months

€ 20.000. Payment is made in four instalments

The Master will start in Milano and end in Amsterdam. With a turnover that surpasses any other form of entertainment, sport represents the largest entertainment industry. In the current dynamic context, highly competitive and complex, the major in Sport Management offers a global vision of sport and is able to provide the knowledge necessary to operate effectively in the sports industry and to seize the opportunities offered by other related sectors. By combining Milan’s strong ties to the sports industry with Amsterdam’s global and multicultural ecosystem, the program offers a truly international and industry-driven learning experience, exposing students to diverse markets, perspectives, and professional networks.

Business Modelling & planning
Basics of Marketing
Accounting in creative and cultural firms
Strategy
Performance Measurement
Organization & people management

Core courses:
Value Chain and System of the Sports Sector
Strategy and Business Planning in the sports sector
Fan Management
Sponsorship and partnership in the sport industry
Organization and Leadership
E-sports
Social Media Management
Customer Experience and Digital Marketing
Sports event management
Marketing and Branding in the sports industry
Retail and merchandising in the sport industry
Accounting for sports organizations

Advanced courses:
Sustainability & impact Management in the sport industry
Legal tools in the sports market
Stadium and sports facilities management
Media rights
Financial Management in sports

Students will be involved in a challenge aimed at finding innovative solutions to real-life business needs. Each challenge is commissioned by one of the programme’s corporate partners.

Event managers
Social media managers
Sustainable sport developers
Sport entrepreneurs
Public relations managers

Corriere dello Sport
Infront